EA: Cross-platform publishing is gaming’s “greatest innovation”
June 15th, 2011
CEO John Riccitiello says there’s still plenty of room for innovation on existing hardware platforms.
The head of Electronic Arts has dismissed the notion that publishers are currently in need of new hardware to drive innovation.
In fact, EA CEO John Riccitiello told IndustryGamers that gaming’s greatest innovation “is occurring right now”.
The exec said: "... There's never enough innovation and we should always be setting the bar higher. What I don't agree with is the implication that we're waiting for the hardware guys to transition to help us realise the innovation.
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