Wada: Final Fantasy Marketing “Differs With Each Game”
March 21st, 2010
Square Enix boss Yoichi Wada has said the company's approach to Final Fantasy has had to be different for each title and that Final Fantasy XIII was made to be as "mainstream" as possible.
The series, which has sold around 96 million units, has been a sales success in multiple parts of the world and Wada hopes to expand the brand further.