Microsoft: Blu-Ray Absence Boosted Xbox 360
March 16th, 2010
Microsoft director of product management Aaron Greenberg believes the absence of an Xbox 360 Blu-ray drive has played a significant role in the console’s success.
“We’ve just taken a different strategy. Sony bet on the physical disc, and there are costs associated with that,” he told us.
“The fact that we’re able to offer a console starting at $199 is a benefit of not being burdened with that cost. Being $100 cheaper is part of the reason why we’re nearly twice their installed base.”