EA Sports Wants To “Digitise” Consumers
March 2nd, 2010
EA Sports boss Peter Moore has said that the company plans to explore subscription and microtransaction models as it looks to generate greater revenue from its sizable consumer base.
"I think we need to move much quicker, in particular with Madden, through a digital world," Moore said at the Morgan Stanley Technology conference in San Francisco, according to IGN. "You're going to see more announcements there how we digitize our Madden consumer.