Microsoft’s Massive: “In-Game Advertising Thriving”
October 6th, 2009
Microsoft-owned in-game advertising firm Massive has announced that it saw double-digit year-on-year revenue growth for fiscal year 2009 and that it has exceeded its first quarter sales target by over 100 per cent just one month into its new fiscal year.
“We're seeing light at the end of the tunnel… and we're extremely excited about our prospects for the future,” said Massive boss JJ Richards, who previously served as Xbox Live's general manager.