In-Game Ads Coming To New EA, Activision And THQ Titles
August 31st, 2009
Microsoft-owned Massive Inc. will deliver in-game adverts to a host of existing and upcoming PC and Xbox 360 titles from major publishers including EA, Activision Blizzard and THQ.
In-game ads will feature in EA’s Madden NFL 10, NHL 10, NBA Live 10 and Need For Speed Shift, in Activision’s Guitar Hero 5, DJ Hero, Band Hero, Tony Hawk: Ride and Blur, and in THQ’s UFC 2009 Undisputed and MX vs. ATVT ReflexT, among others.