EA CEO Praises Sony’s “Bold” PS3 Price Cut
August 20th, 2009

Electronic Arts CEO John Riccitiello believes Sony’s decision to cut the price of the PS3 this week was a "bold move done precisely at the right time."
The platform holder announced at Gamescom on Tuesday that it would be cutting the price of the console by $100 to $299 and introducing a new slimline model at the same price point.