Bobby Kotick: Games Can “Eclipse” Film And TV
August 31st, 2009
Activision CEO Bobby Kotick has said that the games industry has the potential to “eclipse” the film and television industries.
Kotick believes that the feat could be realised within five years when the next generation of hardware enables developers to master the art of facial animation. This, he said, would bring characters to life and provide an emotional connection allowing for better storytelling and character development.