Bobby Kotick: “People Are Happy With Existing Franchises”
August 19th, 2009
Activision CEO Bobby Kotick insists that the majority of gamers are happy to see new updates to existing franchises.
The world’s largest third party publisher recently reported a sevenfold jump in profit to $195 million for the second quarter ended June 30. Its success can largely be attributed to the ongoing popularity of franchises such as Call Of Duty and Guitar Hero, both of which have seen numerous iterations.