GDC: How Game Monetization Will Change in ‘09
March 25th, 2009
If the recession does not abate, retail sales will continue to erode, says Edward Hunter, director of gaming solutions at comScore, which tracks online game playing habits. Free-to-play games will have so much momentum that it will be impossible to reverse the trend.
This fits nicely with Hunter's bold prediction for 2009: Gaming is going to become like movies and television. 'A' titles will exist that people are still willing to pay for--just like movies at the box office.