EA: DLC, Price Cuts Mean Longer Console Cycles
March 12th, 2009
EA CFO Eric Brown is one of the many that believes the current console lifecycle has plenty of life left in it.
Citing how 45 percent of the PS2's unit sales occurred at the $149 price point and below, Brown said at this week's Wedbush Morgan Management Access Conference in New York, "We've seen one major price drop thus far in this console cycle. We feel we have a long ways to go and a lot more unit sales will occur at the lower price points."