Nielsen: $823m Spent on Videogame Marketing in ‘08
February 10th, 2009
The videogame industry spent more than $823 million in U.S. videogame promotions in 2008, according to a Monday statement from market research firm Nielsen.
And in an effort to track historical and future marketing spend in the games industry, Nielsen said that it has signed a long-term agreement with research firm Electronic Entertainment Design and Research (EEDAR) that will integrate Nielsen's Monitor-Plus ad monitoring service with EEDAR's videogame feature database, GamePulse.